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Cases

Technology needs stories.

From DeepTech and robotics to FinTech – we work with companies that drive transformation. As a partner that shares accountability for success. Long-term and eye to eye.

When conviction speaks up

The Avaaz Foundation is a global civic movement that gives a voice to people in underserved regions. Its German chapter, together with high-profile supporters, initiated an open letter to German Chancellor Friedrich Merz – with the goal of driving a clear political course correction on the Gaza conflict.

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Our task was to get the message out to key media channels within a matter of hours. Through close relationships with leading outlets such as DER SPIEGEL, Süddeutsche Zeitung, Tagesschau, Die Zeit and Deutschlandfunk, we anchored the open letter at the heart of a major public debate. International titles including The New York Times also picked up the story, extending its reach far beyond Germany's borders.

What began as an appeal became a signal. And conviction turned into momentum that redefined public discourse.

Beauty pays off

SumUp is one of the leading payment providers for small and medium-sized businesses – from hair salons and beauty studios to market stalls. Although millions of merchants worldwide rely on SumUp, the brand was still largely unknown in Germany outside the tech industry.

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Together with SumUp, we developed a data-driven PR strategy to bring the brand closer to the everyday lives of its target audiences. An analysis of beauty-industry revenues across German cities produced an eye-catching ranking that spotlighted the relevance and economic power of small businesses in a compelling way.

Through targeted regional placements, interviews and best-case stories, we reached the newsrooms of leading outlets including WELT, Focus Online, Handelsblatt and numerous regional titles. The campaign built trust and established SumUp as a fixture of local business communications.

When machines learn to think

NEURA Robotics pursues a clear mission: robots should not just execute commands but think, learn and support people. The ambition: to establish cognitive robotics as an integral part of modern society. The challenge: skepticism and reluctance around the topic ran deep.

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Our task was to position NEURA Robotics as a visionary pioneer in cognitive robotics while building trust in the technology itself.

We developed a long-term communications strategy that connected leadership narrative, technology and societal context. This included CEO interviews in outlets such as FAZ, WirtschaftsWoche, Handelsblatt and ZDF heute, the conception and editorial production of a proprietary coffee-table magazine, and thought-leadership campaigns on international stages such as the World Economic Forum.

NEURA Robotics reached millions of people with its message – and became synonymous with "Cognitive Robotics made in Germany."

"With FRAUWENK, we didn't just grow our communications presence. Through strategic foresight and creative initiatives – such as a media roundtable tour – FRAUWENK significantly raised our visibility in leading German-language quality media."

David Reger, Founder and CEO of NEURA Robotics

When opportunity knocks twice

DoorDash is one of the leading American delivery platforms and launched its entry into the German market at a challenging moment: competition was fierce, the pandemic had thrust the delivery business into the spotlight – and the market was eyeing new players with a critical lens.

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Our task: to position DoorDash as a reliable partner for local retailers and restaurateurs, building trust in an international brand. We combined targeted media relations with intensive CEO media training and a hybrid press conference in Stuttgart that brought together journalists, local partners and consumers.

With coverage in leading outlets such as Handelsblatt, WirtschaftsWoche, FAZ and WELT, the communicative market entry landed – approachable, credible and impossible to miss.

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